You have to be memorable.
It’s hard to get heard! Today’s business environment is noisy and crowded.
You’re no longer competing with other businesses in your area for your customer’s attention. You’re competing with thousand’s of websites, social media accounts and direct email campaigns for your customer’s attention.
So, how do you become memorable?
Everything you do needs to focus on your customer.
How to be memorable.
From before they buy from you to the post-purchase stage, everything you do and say will determine the brand experience your customer will have.
And creating a memorable brand is easy – if you have a plan. It is much easier if you are strategic and focused than if you just let things develop. Your brand strategy needs to be well thought out and staged so that it is easy – well at least easier to implement – than if you create a grand plan and then feel totally overwhelmed.
It really depends on your business and what stage you’re at.
For a new business, you need to think about your brand and how you want it to develop fairly early on. And by that I mean before you launch and greet your first customer.
For an established business, developing a brand strategy will begin with a review of your current brand and marketing material, such as logo, brochures, website and signage. We look at what works, what you like, where the gaps are and then where you want to go.