by Cherie | Jun 20, 2019 | Commercialisation, IP Protection
Commercialisation | IP Protection A Trademark Infringement occurs when others use the same or similar mark to your registered mark. Trade mark infringement also occurs when there is an unauthorised use of your mark. Preventing others from using the same or a similar...
by Cherie | May 20, 2019 | Commercialisation
Australian Trade Mark Registration Registration of your brand as a trademark is an important step in protecting your business and, while making a trademark application in Australian is a relatively simple process, there are some important steps to consider before...
by Cherie | Apr 18, 2019 | Commercialisation
Value Proposition Canvas What is the value proposition of your research? Rural industries invest significant funds into research each year. While not all research will have a commercial focus for its outcomes, some research will have commercial application and...
by Dallas Gibb | Sep 11, 2018 | Commercialisation
Avoid the Valley of Death 11/09/2018 Commercialisation Add value to your partners and avoid the “Valley of Death” Commercialising a new product is no easy task and many technologies and businesses fail to bridge the so called ‘valley of death ’. The Valley...
by Charlie | Sep 10, 2018 | Commercialisation
Net Present Value Commercialisation Capital budgeting is the process in which a business determines and evaluates possible expenses and investments. In an ideal situation a business would pursue all investments that enhance shareholder value however in the real world...
by Dallas Gibb | Sep 9, 2018 | Commercialisation, IP Management
Corporate IP Ownership 09/09/2018 Commercialisation | IP Management IP Ownership & Organisations Corporate Intellectual Property and the right to ownership over the outcomes of an R&D investment can be a fundamental factor affecting an organisation’s decision...
