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Trademark Infringement & Protection

Commercialisation | IP Protection A Trademark Infringement occurs when others use the same or similar mark to your registered mark. Trade mark infringement also occurs when there is an unauthorised use of your mark. Preventing others from using the same or a similar...

Trademark Applications

Commercialisation Australian Trade Mark Registration Registration of your brand as a trademark is an important step in protecting your business and, while making a trademark application in Australian is a relatively simple process, there are some important steps to...

Value Proposition Canvas

Value Proposition Canvas Commercialisation What is the value proposition of your research? Rural industries invest significant funds into research each year.  While not all research will have a commercial focus for its outcomes, some research will have commercial...

Avoid the Valley of Death

Avoid the Valley of Death 11/09/2018 Commercialisation Add value to your partners and avoid the “Valley of Death” Commercialising a new product is no easy task and many technologies and businesses fail to bridge the so called ‘valley of death ’. The Valley...

Net Present Value

Net Present Value Commercialisation Capital budgeting is the process in which a business determines and evaluates possible expenses and investments. In an ideal situation a business would pursue all investments that enhance shareholder value however in the real world...

Corporate IP Ownership

Corporate IP Ownership 09/09/2018 Commercialisation | IP Management IP Ownership & Organisations Corporate Intellectual Property and the right to ownership over the outcomes of an R&D investment can be a fundamental factor affecting an organisation’s decision...