by Dallas Gibb | Sep 9, 2018 | Commercialisation, IP Protection
Commercialisation of Intellectual Property If you have reached the stage where you are seeking to commercialise your intellectual property and innovation, in most cases, this will involve developing or signing an agreement with a commercial partner. In considering...
by Charlie | Sep 4, 2018 | Commercialisation
What is the Value Proposition Canvas The Value Proposition Canvas is a marketing tool that was created to be a simple way for innovators to assess the likelihood of whether this idea has a customer segment in which their product delivers value. Without the use of the...
by Charlie | Sep 4, 2018 | Commercialisation
Understanding the Business Model Canvas The starting point for any good discussion on business innovation should be a shared understanding of what a business model actually is. A Business Model Canvas is a strategic management startup template for developing a new...
by Charlie | Sep 3, 2018 | Commercialisation
Comparing IRR and MIRR Every business will make a long term investment on various projects with the aim of generating benefits in future years. A business may be forced to decide which investments will reap the greater benefits and returns for both their own business...
by Charlie | Sep 3, 2018 | Commercialisation
What a Value Proposition Does Value proposition refers to a marketing statement that a company uses to summarise why a consumer should buy a product or use a service. The Value Proposition is the single most important thing that determines whether customers will gain...
