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IP Rights
Understanding Your IP Rights The development of new innovative technologies often involves working across internal research teams as well as external or third party collaboration. For those projects that will develop commercial Intellectual Property (IP),...
Project IP
Identifying Project IP When preparing research proposals for project funding, inclusion of an IP Register is usually a mandatory requirement. IP Registers will identify several elements of Background IP (BIP) and Third Party IP (TPIP) that the project will...
Using the Value Proposition Canvas for Research Investments
What is the Value Proposition Canvas The Value Proposition Canvas is a marketing tool that was created to be a simple way for innovators to assess the likelihood of whether this idea has a customer segment in which their product delivers value. Without the...
Business Model Canvas
Understanding the Business Model Canvas The starting point for any good discussion on business innovation should be a shared understanding of what a business model actually is. A Business Model Canvas is a strategic management startup template for...
Internal Rate of Return & Marginal Internal Rate of Return
Comparing IRR and MIRR Every business will make a long term investment on various projects with the aim of generating benefits in future years. A business may be forced to decide which investments will reap the greater benefits and returns for both their...
Value Proposition
What a Value Proposition Does Value proposition refers to a marketing statement that a company uses to summarise why a consumer should buy a product or use a service. The Value Proposition is the single most important thing that determines whether...
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