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Trade Marks Protect Goodwill in Business

Trade Marks Protect Goodwill in Business

Protect the Reputation and Goodwill of the Business The goodwill established by a business is central to its value. More than 120 years ago the courts defined goodwill as ‘the very sap and life of a business, without which the business would yield little or no fruit”....

How Ready Are You?

How Ready Are You?

An insight into T.R.L and C.R.L Are you a researcher or a product developer or a student or a project manager? Are you anyone involved in developing a technology? Are you struggling in managing the essential requirements of your project? Are you able to convey the...

WIPO International Trademark Search

WIPO International Trademark Search

WIPO International Trademark SearchCommercialisation | IP ProtectionInternational Trade Mark Registration If you are thinking of expanding your business to international markets, then one of the first steps to take is apply for an international trademark registration....

Trademark Opposition

Trademark Opposition

Trademark Opposition Commercialisation | IP Protection Protecting your trademark from use by others is very important. Part of your strategy to protect your trade mark should include assessing new trade mark applications made by others and, when necessary, make an...

Trademark Infringement & Protection

Trademark Infringement & Protection

Trademark Infringement & ProtectionCommercialisation | IP ProtectionA Trademark Infringement occurs when others use the same or similar mark to your registered mark. Trade mark infringement also occurs when there is an unauthorised use of your mark. Preventing...

Trademark Applications

Trademark Applications

Trademark Applications Commercialisation Australian Trade Mark Registration Registration of your brand as a trademark is an important step in protecting your business and, while making a trademark application in Australian is a relatively simple process, there are...

Value Proposition Canvas

Value Proposition Canvas

Value Proposition Canvas Commercialisation What is the value proposition of your research? Rural industries invest significant funds into research each year.  While not all research will have a commercial focus for its outcomes, some research will have commercial...

IP Protection

IP Protection

IP ProtectionIP ProtectionUnderstanding Your IP Rights The development of new innovative technologies often involves working across internal research teams as well as external or third party collaboration. For those projects that will develop commercial Intellectual...

Identifying Project IP

Identifying Project IP

Identifying Project IP IP Management IP in Research Proposals When preparing Research proposals for project funding, inclusion of an IP Register is usually a mandatory requirement. IP Registers will identify several elements of Background IP (BIP) and Third Party IP...

Assess your threshold for Intellectual Property Risk

Assess your threshold for Intellectual Property Risk

Assess your threshold for Intellectual Property RiskIP ManagementThe potential rewards from an organisation’s Intellectual Property (IP) assets can be worth celebrating but they need to be balanced with a clear understanding of the risks involved in attaining those...

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